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ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
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Guest Brands:
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ATELIER PIERROT
In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.
Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!
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โANGELIC PRETTY
โUSA
Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.
Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!
Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.
Guests
Australian exclusive colourway
To celebrate our very first appearance in Australia, and the country's first major lolita event, we are delighted to unveil an exclusive new colourway of our beloved Ruined Castle Dress ๐ฉท
Created especially for Once Upon a Frill, this limited-edition release features a soft and dreamy
dusky pink lace overlay, bringing a romantic charm to this popular design.
This elegant OP features a lace bustle overlay that can be gathered up or
worn down depending on your mood, while the fully shirred bodice is
both comfortable and flexible.
๐จONLY 15 PIECES have been prepared for this special release.
Once the event has ended, this colourway will no longer be available for purchase๐จ
To ensure as many attendees as possible have the opportunity to purchase this exclusive item, sales will be limited to TWO ITEMS per person during the first two hours of Sunday's sales session. After this period, any remaining stock will be available on a first-come, first-served basis, to allow access for people who were unable to attend the event in person.
This marks the first time we have ever created an exclusive colourway for an overseas event, making this release especially meaningful to us. We are honoured to celebrate this milestone alongside the Australian lolita community and hope you love this special edition as much
as we do!
Keep an eye out for more details, coming soon!
-Atelier Pierrot.
On behalf of the Australian EGL Community, we'd like to extend our most sincere and heartfelt thanks to Atelier Pierrot for their kindness and generosity!
The OUAF Team,
Sam, Jess & Dan.
Special Guests: โโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโโ
โ
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RINRIN DOLL
CONNIE
DEERSTALKER PICTURES
Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!
What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE
Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.
Made up of Technotropism (Writer/Director) and Vysanthe (Producer/Cinematographer), Sydney-based YouTube channel Deerstalker Pictures are renowned for their cinematic short films and comedy skits inspired by games, anime, cosplay, and the EGL Fashion Community.
Check out their panel on day 2!
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![โจ **Once Upon Shop Announcement** โจ
Who's ready for a little **2010s EGL nostalgia?** ๐๐
We're bringing a piece of old-school lolita internet culture back to the Aussie scene with our brand new **"Brand Whโกre"** necklaces and knuckle dusters, available exclusively at the **Once Upon Shop**! ๐โจ
Available in **three fun colourways**:
โจ Pink ร Silver Glitter
๐ค Black ร Blue Glitter
๐ Lavender ร Blue
Mix and match your favourite colours, or pick up the matching **necklace and knuckle duster set** to complete the look! ๐
What gathering of the EGL community would be complete without gently poking fun at ourselves? These tongue-in-cheek accessories are the perfect throwback for those who remember the early days of the fashion and the community. ๐
๐๏ธ You'll find these exclusive goodies at the **Once Upon Shop** in the **Vendor Hall on Day 2**, alongside our other souvenir items and fairytale treasures.
๐ **Please note:** These items are intended as **satire** and are a light-hearted nod to the long-running "Brand Whโกre" joke that has existed within the EGL community for many years. They're all about celebrating our shared history with a bit of humour. ๐
๐ **Once Upon A Frill** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne | VIC | Australia
๐ Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #eglfashion #jfashion #eglmemes
Our sincere thanks to custom_strangeness for reproducing and deerstalker for giving us the go ahead. โจ๏ธ](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/748585381_1053383627131599_2162521542779952514_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=_DI6MaH_zjsQ7kNvwEl4k4S&_nc_oc=Adpb8fMb7BXFcpNXiEahDLcA0unvrXWx2LO8byNvrEvYMjPj9dEiesI_eYdgonXH4Oc&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UzUM8BDNy0VY274jw6r8bA&_nc_tpa=Q5bMBQEmhpU7g1SIHvJZ8YWDE0_PamvYEDOJP0V7lHS_4VZaOC8bOLAmr3LpH7RvJGWiBEn6gNa_uulW&oh=00_AQCD0GWyNqy4jPnU6d6svGsjpNkGPQa4WRKDvEQM73Zzvg&oe=6A648B32)
![โจ **Once Upon Shop Announcement** โจ
Who's ready for a little **2010s EGL nostalgia?** ๐๐
We're bringing a piece of old-school lolita internet culture back to the Aussie scene with our brand new **"Brand Whโกre"** necklaces and knuckle dusters, available exclusively at the **Once Upon Shop**! ๐โจ
Available in **three fun colourways**:
โจ Pink ร Silver Glitter
๐ค Black ร Blue Glitter
๐ Lavender ร Blue
Mix and match your favourite colours, or pick up the matching **necklace and knuckle duster set** to complete the look! ๐
What gathering of the EGL community would be complete without gently poking fun at ourselves? These tongue-in-cheek accessories are the perfect throwback for those who remember the early days of the fashion and the community. ๐
๐๏ธ You'll find these exclusive goodies at the **Once Upon Shop** in the **Vendor Hall on Day 2**, alongside our other souvenir items and fairytale treasures.
๐ **Please note:** These items are intended as **satire** and are a light-hearted nod to the long-running "Brand Whโกre" joke that has existed within the EGL community for many years. They're all about celebrating our shared history with a bit of humour. ๐
๐ **Once Upon A Frill** ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne | VIC | Australia
๐ Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #eglcommunity #eglfashion #jfashion #eglmemes
Our sincere thanks to custom_strangeness for reproducing and deerstalker for giving us the go ahead. โจ๏ธ](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/751784200_17907884640443222_3092365010857448812_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=iOwOaNzs6d8Q7kNvwFtAxmI&_nc_oc=AdrqdSHeoTyhTHKqAEctDUxNSFk_vkwOvBnLaI3_U3gdk6Q2JEu6FaoREAhanLMGLRs&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UzUM8BDNy0VY274jw6r8bA&_nc_tpa=Q5bMBQFHC1aZhOILSLo93XOcCPWDXvTNM2Pb0Uy9U1i1qa0OSTK1IeNtoC96xjzoNg8V6d84q48m1z8k&oh=00_AQC8C8ouYiKjO3ggg9IH9Pw8b1K7tNd9ifaPufpdi7VDvQ&oe=6A648E21)
![โจ๐ **FASHION SHOW ANNOUNCEMENT** ๐โจ
We're beyond excited to announce that **Morpho** will be making its **Australian debut** at **Once Upon A Frill**! ๐คโจ
Founded in Japan in 2022, **Morpho** is an independent fashion brand renowned for its bold **Punk Lolita** aesthetic. Combining classic lolita silhouettes with a rebellious edge, every piece is lovingly handmade in Tokyo and designed to celebrate individuality and self-expression.
For the **very first time in Australia**, you'll be able to experience Morpho on the runway as part of the **Once Upon A Frill Fashion Show**, showcasing the brand's striking designs in motion. ๐
And that's not all...
We're also thrilled to welcome **Morpho's creator and designer, Hibiki Himehiiragi**, who will be travelling all the way to Australia for the very first time! ๐ฏ๐ตโ๏ธ๐ฆ๐บ
After the fashion show, don't miss the opportunity to meet Hibiki in person and shop the **Morpho** collection on **Day 2** in the Vendor Hall at the **Gothic & Lolita Market**. Whether you're searching for a statement piece or simply want to say hello, this is a rare opportunity to connect with the designer behind one of Japan's most exciting emerging EGL brands. ๐
๐๏ธ **Watch Morpho on the runway, then visit the Gothic & Lolita Market to shop the collection and meet Hibiki in person!**
๐ Tickets are selling fast, so grab yours today and come โlive the fairytaleโ โจ๏ธ
๐ *"Once Upon A Frill"* ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #morphojapan #eglfashion #eglcommunity #gothicandlolitamarket](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/748551495_17907258891443222_6865991782473001734_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=103&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=miBkIR3F7mQQ7kNvwEv17cf&_nc_oc=AdrWInMxbC1Y8hXgZK7QQOhQpYb_cv18myptbvIc0yh9NuiicMmtRNpEjt1rcBLx_zs&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UzUM8BDNy0VY274jw6r8bA&_nc_tpa=Q5bMBQGyg7Y3GytGAHkC8ZBARdyrw2A1FgxIGV8riZ1lgr6h6yAgj2fERlmVJP-eWi4yP7h1ODjaWx04&oh=00_AQD9x4LPe8-lblmkzb9Ok3iYgEu-cuk5IU5ogv_ZeGQLWQ&oe=6A64921E)
![โจ๐ **FASHION SHOW ANNOUNCEMENT** ๐โจ
We're beyond excited to announce that **Morpho** will be making its **Australian debut** at **Once Upon A Frill**! ๐คโจ
Founded in Japan in 2022, **Morpho** is an independent fashion brand renowned for its bold **Punk Lolita** aesthetic. Combining classic lolita silhouettes with a rebellious edge, every piece is lovingly handmade in Tokyo and designed to celebrate individuality and self-expression.
For the **very first time in Australia**, you'll be able to experience Morpho on the runway as part of the **Once Upon A Frill Fashion Show**, showcasing the brand's striking designs in motion. ๐
And that's not all...
We're also thrilled to welcome **Morpho's creator and designer, Hibiki Himehiiragi**, who will be travelling all the way to Australia for the very first time! ๐ฏ๐ตโ๏ธ๐ฆ๐บ
After the fashion show, don't miss the opportunity to meet Hibiki in person and shop the **Morpho** collection on **Day 2** in the Vendor Hall at the **Gothic & Lolita Market**. Whether you're searching for a statement piece or simply want to say hello, this is a rare opportunity to connect with the designer behind one of Japan's most exciting emerging EGL brands. ๐
๐๏ธ **Watch Morpho on the runway, then visit the Gothic & Lolita Market to shop the collection and meet Hibiki in person!**
๐ Tickets are selling fast, so grab yours today and come โlive the fairytaleโ โจ๏ธ
๐ *"Once Upon A Frill"* ๐
๐ 25th (Sat) | 26th (Sun) July 2026
๐ Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #morphojapan #eglfashion #eglcommunity #gothicandlolitamarket](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/745276035_920435234408594_3728982083570084189_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=110&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=XCCyZXI006wQ7kNvwGFCC0p&_nc_oc=Adpj5395M496zKrCuQiq91zfv3vUhWECj1hTo_IA7k348zrL6vLgIyoKDg7JvUFvjxg&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=UzUM8BDNy0VY274jw6r8bA&_nc_tpa=Q5bMBQEFW1IavzYuQMRbj8lwEo4gUJA7pL1G0QzW-8NcYAUU1EY4BKpfERo-GoIg1l5ghbUsklz_KcFt&oh=00_AQBxUdqtdbUeQHiuOql_oPoT7HsNf9aARnLP3ayGFTJrfw&oe=6A64864C)
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