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ONCE UPON A FRILL
MELBOURNE
JULY 25 & 26
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Guest Brands:
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ATELIER PIERROT
In a historic Australian first, Atelier Pierrot will be attending "Once Upon A Frill" as a collaborating guest brand and marks the first time that an Egl design house has made their way to our shores.
Established in 1969 and a pioneer of gothic fashion trends. Atelier Pierrot's brand concept is to provide opulent and elegant designs within the world of gothic lolita fashion. Atelier Pierrot celebrates the beauty of individuality, recognizing that elegance knows no bounds.
Atelier Pierrot are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their delectable goods on home soil!
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ANGELIC PRETTY
USA
Angelic Pretty USA is coming all the way to Australia for "Once Upon A Frill" as a collaborating guest brand.
Founded in 1979 in Japan, Angelic Pretty has become one of the most iconic and beloved brands in sweet lolita fashion worldwide, known for its dreamy prints, intricate details, and unmistakable kawaii aesthetic. For decades, it has shaped and defined the global lolita fashion community — and now it’s finally coming to us!
Angelic Pretty USA are excited to bring their products direct to their Australian and New Zealand fans and let you shop all their sweet and kawaii goods at their pop up.
Special Guests:
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RINRIN DOLL
CONNIE
DEERSTALKER PICTURES
Say hello to RinRin at her Meet and Greet, watch her model at our exclusive OUAF Runway and check out her Panel!
What topics would you like to see RinRin cover?
You can submit your suggestions or question to RinRin HERE
Connie is coming to Australia for the very first time!
Watch Connie model at our exclusive OUAF Runway, check out the Atelier Pierrot Panel and shop with Connie at Atelier Pierrot in the Vendors Hall.
Made up of Technotropism (Writer/Director) and Vysanthe (Producer/Cinematographer), Sydney-based YouTube channel Deerstalker Pictures are renowned for their cinematic short films and comedy skits inspired by games, anime, cosplay, and the EGL Fashion Community.
Check out their panel on day 2!
Guests
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![✨️🎀 **Announcement** 🎀✨
We’re delighted to announce that **Majonorecipe** will be coming to Australia 🇦🇺 as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*! 🎊
Majonorecipe offers a magical collection of kawaii jewellery and accessories inspired by sweet treats, tea-time charm, and enchanting fantasy aesthetics ✨ Their delightful creations bring a touch of whimsy and wonder to everyday life, making them the perfect addition to any alternative fashion wardrobe 🎀
*“Based on the concept of ‘accessories that cast a spell on your mundane daily life’, we bring you faux-sweet accessories featuring fragrant black tea, sweet treats and realistic sugar cubes. For those who never want to lose their inner child… accessories that cast a sweet spell upon you.”* 🎀 – Majonorecipe
Majonorecipe creations will be available on **Day 2** at the Gothic & Lolita Market stall 🛍️ — don’t miss the opportunity to discover these enchanting treasures in person!
🎟 Tickets are selling fast, so grab yours today and “live the fairytale” ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
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#onceuponafrillau #gothicandlolitamarkets #majonorecipe #eglcommunity #eglfashion
Promo art by @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/715730342_17900964204443222_3359248857154386624_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=y7ZntHa2rQQQ7kNvwGiGBUE&_nc_oc=Adp1gFHUBdMJKgTdP6LZ-i4lnDwigi_OgRQo32aBhAacxfqHRZaFBhV1_sc221dt8KM&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=B1jbBNB0t6pX7ue14CkGBQ&_nc_tpa=Q5bMBQELblzbHJYg7t1nd56jWNfskpFo1rmwSYNcZNWS73O7Di0b02rkBpapylm85FlNE78K8wXVHti2&oh=00_Af9hqZBXlOqfQW2B94jTZvNO1ZyvV0DF03HlGFFCMxXCQw&oe=6A279AFE)
![✨️🎀 **Announcement** 🎀✨
We’re delighted to announce that **Majonorecipe** will be coming to Australia 🇦🇺 as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*! 🎊
Majonorecipe offers a magical collection of kawaii jewellery and accessories inspired by sweet treats, tea-time charm, and enchanting fantasy aesthetics ✨ Their delightful creations bring a touch of whimsy and wonder to everyday life, making them the perfect addition to any alternative fashion wardrobe 🎀
*“Based on the concept of ‘accessories that cast a spell on your mundane daily life’, we bring you faux-sweet accessories featuring fragrant black tea, sweet treats and realistic sugar cubes. For those who never want to lose their inner child… accessories that cast a sweet spell upon you.”* 🎀 – Majonorecipe
Majonorecipe creations will be available on **Day 2** at the Gothic & Lolita Market stall 🛍️ — don’t miss the opportunity to discover these enchanting treasures in person!
🎟 Tickets are selling fast, so grab yours today and “live the fairytale” ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #gothicandlolitamarkets #majonorecipe #eglcommunity #eglfashion
Promo art by @erikariegl](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/715590026_17900965599443222_496653031721478453_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=UVjE3lOgPBAQ7kNvwGSjURl&_nc_oc=AdpxUW93bGCXMIGExi-fUU7_sHOD2eQ2jCEhRwc5jwS_RCVtK3Ygt1b5kJmSgN4u4mU&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=B1jbBNB0t6pX7ue14CkGBQ&_nc_tpa=Q5bMBQGyoyFNwUddEXWrd5rLyIgrXRF1y4gtkMfnuV01ZbJrM_u-SftWtDtXm_7vvwZoRhHGNFxmbU8x&oh=00_Af_YmFybW2P_YUhf12Mxs2v0aBAyijI7k4b6xJWQEmKBHg&oe=6A279230)
![✨️🎀 **Announcement** 🎀✨
We’re delighted to announce that **Mai Aimheart** will be coming to Australia 🇦🇺 as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*! 🎊
Mai Aimheart offers a collection of beautifully designed artwork and accessories featuring elegant, atmospheric aesthetics and intricate original designs ✨ Their range includes a variety of charming collectible goods perfect for fans of whimsical and alternative fashion cultures 🎀
*“I create illustrations and merchandise based on the themes of ‘dark fantasy’ and ‘tea’.”* 🎀 - Mai Aimheart.
Mai Aimheart creations will be available on **Day 2** at the Gothic & Lolita Market stall 🛍️ — don’t miss the opportunity to discover these enchanting works in person!
🎟 Tickets are selling fast, so grab yours today and “live the fairytale” ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #gothicandlolitamarkets #maiaimheart #eglcommunity #eglfashion](https://scontent-den2-1.cdninstagram.com/v/t51.82787-15/710147268_17900466174443222_8402697223333907525_n.heic?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=pdy5SpgPRyMQ7kNvwFAXgt9&_nc_oc=AdoBDb1OaTtwMIL8yn5xtPkrtHcX2jXwa7YgB39G9vFD12nAJZxGj03EVjBeIVt-exE&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=B1jbBNB0t6pX7ue14CkGBQ&_nc_tpa=Q5bMBQEVkFRoZPRo-Qn4eKYN_dC64VeMb95VXDCU8hmNaytRrEdPlYYTx_Ts_r31cb2UUnQNXbQgBet7&oh=00_Af_Ij-mEcyETlSPLLPV5JuTa4CY3tIQYamHjwoT-COpokA&oe=6A279CA4)
![✨️🎀 **Announcement** 🎀✨
We’re delighted to announce that **Mai Aimheart** will be coming to Australia 🇦🇺 as part of the Gothic & Lolita Market pop-up at *Once Upon A Frill*! 🎊
Mai Aimheart offers a collection of beautifully designed artwork and accessories featuring elegant, atmospheric aesthetics and intricate original designs ✨ Their range includes a variety of charming collectible goods perfect for fans of whimsical and alternative fashion cultures 🎀
*“I create illustrations and merchandise based on the themes of ‘dark fantasy’ and ‘tea’.”* 🎀 - Mai Aimheart.
Mai Aimheart creations will be available on **Day 2** at the Gothic & Lolita Market stall 🛍️ — don’t miss the opportunity to discover these enchanting works in person!
🎟 Tickets are selling fast, so grab yours today and “live the fairytale” ✨️
🎀 *"Once Upon A Frill"* 🎀
📆 25th (Sat) | 26th (Sun) July 2026
📍 Melbourne, VIC, Australia
Tickets are available now at:
[www.onceuponafrill.com]
(Link in bio)
.
.
.
#onceuponafrillau #gothicandlolitamarkets #maiaimheart #eglcommunity #eglfashion](https://scontent-den2-1.cdninstagram.com/v/t51.71878-15/710020627_981259584628321_3432262149829239198_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=107&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=pCIaTDqfvuMQ7kNvwG2g9AT&_nc_oc=AdpRnRZl7LxopU8ssW3bfPpVhOB0Q2EbEBOU-VOWVyX-FXkUUjhO3clsfZribNslUws&_nc_zt=23&_nc_ht=scontent-den2-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=B1jbBNB0t6pX7ue14CkGBQ&_nc_tpa=Q5bMBQE_9V5Ok7FiswF-Gsw8V3JvfrEt_VxGfcQLsYvd3njP46ndy76XfpwMaHzcBStFMEWXZWwlo6At&oh=00_Af_QbjRomVnn0ilnQqbfosqtPFb3dbMX8LY3hgnAntM8-Q&oe=6A27ACFE)
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